" Software engineering had emerged as a compelling solution to the software crisis in part because it was flexible enough to appeal to a wide variety of computing practitioners. The ambiguity of concepts such as professionalism, engineering discipline, and efficiency allowed competing interests to participate in a shared discourse that nevertheless enabled them to pursue vastly different personal and professional agendas" 

In the chapter "Engineering a solution" of "The Computer Boys Take Over:Computers, Programmers, and the Politics of Technical Expertise" by Nathan Ensmenger

http://ieeexplore.ieee.org/xpl/articleDetails.jsp?tp=&arnumber=6277845&

For 'software engineering' read 'data science'?

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