"In the years between 1974 and 2014, the frequency of the words “innovative,” “groundbreaking,” and “novel” in PubMed abstracts increased by 2500% or more (Vinkers, Tijdink & Otte, 2015)" From:
The natural selection of bad science. Paul E Smaldino and Richard McElreath (2016) http://arxiv.org/pdf/1605.09511v1.pdf
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