As I walked home from my job as a lecturer in Birmingham University, I often noticed this banner on the fences of the all-surface sports pitches:

Discover. Develop. Achieve.

I remember recoiling each time I saw it, and thinking, consciously: “That’s a bit fascist”.

A little later, I watched the Amazon Prime series “The Man in the High Castle”. It imagines a world in which the Nazis and the Japanese have won the war, and have occupied the United States. Almost exactly half way through the first episode of the first season, one of the characters is driving a truck across the Nazi-occupied Midwest. As the camera follows the truck, it pans across this poster:

Achieve!

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