Data Engineering

I'm just reading the report "Curriculum Guidelines for Undergraduate Programs in Data Science":

http://www.amstat.org/asa/files/pdfs/EDU-DataScienceGuidelines.pdf

At the undergraduate level, we conceive of Data Science as an applied field akin to engineering ...

How about we start calling "Data Science" - Data Engineering? Engineering seems to express the idea a lot better than Science.

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